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BABY PRODUCTS E-COMMERCE MARKETS TRENDS AND POTENTIAL: USA

baby care products

Even in the middle of the COVID-19 crisis the global market for the baby care product has been projected at US $11.7B in the year 2020 and is estimated to rise at a revised size of US $15.2B by the year 2027 with a growing CAGR of 3.9% throughout the analysis period between 2020-2027.

BABYCARE INDUSTRY IN USA

Excerpts from retail industry monitors such as IBISWorld and Euromonitor showed that the overall US spending on baby products like toys, grooming, formula, and durable goods was calculated to be $9.9bn in the year 2021, and the market size is likely to increase to about 1.5% in the upcoming months.

The online baby products industry in the US has grown about 7.9% a year on average between 2016 and 2021. Disposable baby diapers showed a tremendous increase in the whole North American diaper market and by 2022  it is expected that around 10.25 million dollars in revenue can be generated.

 US BABYCARE MARKET ANALYSIS

baby care market anaylsis

The baby care market in the USA comprises different segments and products, such as toys,  feeding accessories, wipes, disposable diapers, body care products and soothers, to name a few. The window for the purchase of baby care products and accessories is rather small, while consumers look for quality for their children. 

Source:https://www.businesswire.com/

GROWTH PROVIDERS

baby market growth providers

MARKET TRENDS

BABY DIAPERS DOMINATE THE MARKET

Baby diapers held the maximum market share in the global market. More than half of the global baby diapers market is dominated by North Americans. Among baby diapers, the diaper pants segment recorded the highest growth rate.

ASIA-PACIFIC EMERGES AS THE FASTEST-GROWING MARKET

The global baby care products market is highly dominated by North America and Europe, however, Asia-Pacific in recent years has become one of the fastest-growing markets for baby care products, due to an increasing rise in the birth rate. An increase in brand penetration and a wide distribution network are some of the few factors driving the baby care products market in the region.

E-COMMERCE BEHAVIOUR OF BABY BRANDS IN   USA

The online insights concerning eCommerce sales of baby consumables stands at  17.2% currently and is bound to increase rapidly at a greater pace. There are several reasons for this taking into account the most prime reason that online shopping has made it more convenient and a  hassle-free solution for all the busy parents who can’t afford to spend enough time shopping offline for their babies. Also, parents have become very specific in terms of the quality of the products they shop online. Keeping all these factors in mind here are some of the statistics and info regarding the top eCommerce baby care brands and the platforms that these brands use to showcase and market their products.

baby market expenditure parent and children

In the baby food and toiletries segment, the stats show that consumers are likely to buy brands from small firms rather than retailer brands as these brands have proven to provide products of high quality in the last decades and hence gained the trust of the customers.

baby market data

Source:GlobalData Analysis,GlobalData Consumer Panel

baby market data

top brands in the baby market ecommerce space

 https://www.spearmintlove.com/ ,https://eu.lovevery.com/, https://littleme.com/ https://www.4moms.com/,https://www.adenandanais.co.uk/eur,/https://www.naturesone.com/

 COMPETITIVE LANDSCAPE

Unit sales of baby products on online shopping platforms increased during the coronavirus pandemic. Baby needs products experienced a 59% increase in unit sales from January 20 to March 8, 2020 when compared to the same period one year ago. Unit sales of baby diapers also increased by around 55.9% during that period.

 Following are some of the revenue numbers of top e-commerce brands.

baby market revenue

                                                           Source:https://www.zoominfo.com/

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Jithisha Koshy